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Corporate Logo Design

Author : Marstar Design


A logo is a name, symbol, or trademark designed for easy and definite recognition by the public. A company that invests in a solid logo design is telling its clients/consumers that "we are here to stay", it shows a sign of longevity, which is not only attractive to clients/consumers, but is also attractive to potential investors, it's an indicator that you are serious about being successful.

The logo plays a pivotal role in your business. It is often, and should always be one of the first things your customer/client sees and often is part of what you leave them with. Consider your business card, stationery, business signs, brochures, and all other marketing material; all of these items have or should have your logo on them. Your logo essentially is your signature, your idea of your company that you want them to remember.

The three types of corporate logo design are:

Descriptive Corporate Logo Design

Descriptive corporate logo design uses an image to depict or suggest the firm's name or business. Because they are so specific, they work best when conveying an image of a single product line or the character of a company or organization. They are never appropriate for large corporations with a diverse line of products or services.(The Cotton logo is one example.)

Abstract/Symbolic Corporate Logo Design

This is a non-literal and nonfigurative corporate logo design. As such, it doesn't convey an immediate association with a product or service. Abstracts work well for diversified corporations and conglomerate businesses, although they can be used for any business wanting to convey an "abstract look. (The Nike swish logo is one example.)

Typographic Corporate Logo Design

The company name or initials are graphically represented. Typographic corporate logo design are sometimes called logotypes. Descriptive names such as Ford Motor Company verbally identify a company's business and are often appropriate to include in a logo for new businesses. Initials are sometimes used in designing a typographic logo for companies with long-standing reputations. (The GE logo for General Electric is an example.)


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