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PR Tools That Are Good For Online Business
By Riki Trafford | Courtesy of
The media and the public soak up well-constructed PR. But, can online PR work the same charm? Handled correctly, online PR can increase your business better than many traditional methods, especially since the Internet audience is a captive one eagerly seeking out your good news.
By it very nature, a website is in many ways a PR campaign; it spreads the word about your products and services and quickly puts this news before visitors. Some experts claim that the potential of online PR is better than many conventional routes. When you stop to think about it, there is no good reason to go online unless your presence increases your visibility and gets you noticed in a positive manner that increases your revenue.
Attracting positive attention is easy through many online PR tools. A few ways that your can get your messages across to a wide market is by using some of the below tools:
1. Blogs and Newsgroups.
You can position yourself as a guru or expert in forums that encourage worthwhile discussions on topics related to your business. Visitors will anticipate all the latest news from their source - you.
2. Online Yellow Pages and Organizations.
Visitors many times want to know what organizations you belong to. So, become a member of many related groups since this increases your integrity and makes your capabilities more legitimate in the visitor's eye. List yourself in these online directories so people can easily find you. Inside directories like the Yellow Page, offer lots of information about your business such as your website and keywords or phrases that say a lot about your specialties. Some directories to start out with are www.Yearbook.com and www.PRWeb.com.
3. Special Feature Articles and Press Releases.
Inside publications online, you can submit releases and articles that are newsworthy. As you build a relationship with these publications, arrange to publish feature articles that directly relate to your business. Inside each release and article, include your web address so visitors can seek more information. If submitting to publications is too time intensive, arrange for an online PR firm or service to do it for you. For a fee, these firms will submit your material to up to fifty or more online media sources.
4. Newsletters and E-zines.
Through your own e-zines that require a subscription by visitors, you can spread PR about related information to your products, services or industry. Through the e-zine and newsletters, you can offer short course materials that support and show your knowledge and begin a solid relationship with your visitors.
The ultimate reason for using PR tools is to gain more business. If the PR campaign only takes up your time or doesn't end up drawing in more business, then you should either scrap it or revamp it. While many PR efforts aren't always measurable dollar-wise, such as reinforcing existing relationship or improving image, PR efforts online should clearly aim to get a monetary result.
Other pointers to keep in mind when developing online PR campaigns are:
- Newsworthy material online must contain information in the here and now.
- Use very clear communication since it will be viewed globally.
- Visitors are deserving of a minimal downloading time and professional feedback.
- Online PR costs aren't as high as print PR. Still, online PR requiresjust as much time as print PR to make the material as compelling.
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