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Custom Logo Design Glossary


Halftone: in traditional publishing, a continuous-tone image photographed through a screen in order to create small dots of varying sizes that can be reproduced on a printing press. Digital halftones are produced by sampling a continuous-tone image and assigning different numbers of dots, which simulate different sized dots, for the same effect.

Halftone screen: in traditional publishing, the screen through which a continuous-tone image is photographed, measured in lines per inch. Although digital halftones are not actually photographed through a screen, the term is still used to describe the size of the dots; the larger the dots (fewer lines per inch), the more grainy the image. Special screens can be used for special effects.

Hang indent alignment: type set so that the first line is flush left and subsequent lines are indented.

Hard hyphen:
a non breaking hyphen, used when the two parts of the hyphenated word should not be separated. As opposed to a soft (or normal) hyphen, on which the word-wrapping function of a program will break a line.

Hard return:
a return created by the Return or Enter key, as opposed to a word-wrap, or soft return, which will adjust according to the character count and column width.

The property of a color that allows it to be classified it by its name. For example, blue, green, and red are all hues.

HSB (hue, saturation, brightness): A color model that defines three components: hue, saturation, and brightness. Hue determines color (yellow, orange, red, etc.); brightness determines perceived intensity (lighter or darker color); and saturation determines color depth (from dull to intense).

a line or lines of copy set in a larger face than the body copy.

The World Wide Web authoring standard comprised of markup tags that define the structure and components of a document. The tags are used to tag text and integrate resources (such as images, sound, video, and animation) when you create a Web page.

Hyperlink: An electronic link that provides access directly from one place in a document to another place in that document or to another document.

Hyphenation zone:
For ragged-right text, an arbitrary zone about 1/5 to 1/10 of the length of the line; if a long word is not hyphenated and leaves a gap within that zone, discretionary hyphens are used to fill the line.