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Custom Logo Design Glossary

K

Kern:
to squeeze together characters, for a better fit of strokes and white space. In display type, characters almost need to be kerned because the white space between characters at large sizes is more noticeable.

Kicker: a brief phrase or sentence lead-in to a story or chapter; usually set smaller than the headline or chapter title, but larger than text type.

Knockout: in printing, when one color is to be printed immediately adjacent to another color; actually they are printed with a slight overlap.