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Custom Logo Design Glossary


Landscape (orientation):
a page or layout that is wider than it is tall.

Lap register: used with knockouts, images of different colors are slightly overlapped, to avoid the appearance of a white line between the two inks.

Leader: a line of dots or dashes to lead the eye across the page to separated copy.

Leading: (pronounced "led-ding") the space between lines of type, traditionally measured baseline-to-baseline, in points. Text type is generally set with one or two points of leading; for example, 10-point type with 2 points of leading. This is described as 10/12, read ten on twelve.

Letterforms: in typography, the shapes of the characters.

Ligature: in typography, characters that are bound to each other, such as "oe" and "ae." In professional typefaces, the lowercase "f" is also often set as a ligature in combination with other characters such as "fi" and "fl."

Light (font): a font that is lighter than the roman (normal, plain, or book) version of the typeface.

Line art: black-and-white artwork with no gray areas. Pen-and-ink drawings are line art, and most graphic images produced with desktop publishing graphics programs can be treated as line art. For printing purposes, positive halftones can be handled as line art.

Logotype: a symbol, mark, or identifying name.

Low-resolution image: A low-resolution image is a low-detail scan made from, for example a photograph.