Custom Logo Design Glossary
Weight: denotes the thickness of a letter stroke, light, extra-light, "regular," medium, demi-bold, bold, extra bold and ultra bold.
White space: in designing publication, the areas where there is no text or graphics -- essentially, the negative space of the page design.
Widow: in a page layout, short last lines of paragraphs -- usually unacceptable when separated from the rest of the paragraph by a column break, and always unacceptable when separated by a page break.
Word wrap: in a word processor or text editor, the automatic dropping of characters to the next line when the right margin is reached.
WYSIWYG (What-You-See-Is-What-You-Get): an interactive mode of computer processing, in which there is a screen representation of the printed output. WYSIWYG is never entirely accurate, because of the difference in resolution between display screens and printers.