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Abstract Logos & Abstract Logo Design

Fundamental issues faced by all the companies are more or less same. A company needs to take into account client’s perception, the community, potential clients and their competitors. Marketing materials characterize this perspective. Business cards, promotional brochures, even broadcast commercials are all part of marketing tools. It is imperative that the significant icon of the business that is the logo possess style, sophistication and impact.

Advantages of Abstract Logos

Many factors need to be taken into account while finalizing a logo design. Utmost priority must be given to Company’s logo and target audience. Abstraction, colors, font type and illustration are the features of logo design. Abstract logo designs are fine, but overly abstract logos are not appropriate for business. Viewers may not associate your company with the services offered by you if the logo is too abstract. Simple, abstract logos are attractive and they prop up the features and style of business.

Create Abstract Logo Design

An abstract logo has to be simple, yet complicated. Unfussiness of an abstract logo design makes a logo easy to replicate and its complicated feature makes it trouble-free for consumers to identify you. Utilize limited colors in your business logo, avoiding muddy colors and always think of contrasts when you are looking to design the logo. .

Why You Need Abstract Logos

Abstract logos are easily identified by customers than other logos styles, making them more recognizable in the marketplace. Abstract logos need less consumer "addiction" to achieve recognition. Researchers have found that the normal number of fixations on the logo was lower for abstract logos than for two other types of logos (i.e. descriptive and suggestive). Even with lesser viewings of a package, consumers distinguish a brand without difficulty when the package have an abstract logo.

World's BEST Abstract Logo Designs

Popular brands like Mazda, Nike, Logitech, Apple, WWF, Chase Bank, Adidas and Playboy use abstract logos for their brand promotion. Their customers recognize them in one look. It is no concurrence that a lot of business logos are the theoretical presentation of the name or nature of the business encased in a simple shape. Abstract associations make a better impact than pictorial.

Abstract Logo Design and Business Marketing

To meet the promotional needs of a business, the size of an abstract business logo varies. The abstract logo has to look as good on a business card, brochure as it would on the side of a bus. Complicated abstract logo designs are not well accepted.

Logo Design and Branding Articles



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